{"product_id":"fullers-earth-multani-mitti","title":"Fuller's Earth (Multani Mitti)","description":"\u003cp\u003e\u003cspan\u003eFuller's Earth is a natural occurring clay, which is commonly known as\u003cstrong\u003e Multani Mitti\u003c\/strong\u003e. It is known for its\u003cstrong\u003e purifying and absorbent properties\u003c\/strong\u003e and is an excellent agent to \u003cstrong\u003eclean, exfoliate and nourish\u003c\/strong\u003e your skin. It has active ingredients which \u003cstrong\u003eabsorbs excess oil, moisture, impurities, controls overproduction of sebum and removes dirt and pollution from pores.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt was originally used by Clothing workers who used it before dying or bleaching cloth. It is usually akin to Bentonite Clay, but the geological process of occurring is different. It is known by the name, Multani Mitti in India, as in the past it was imported from Multan, Pakistan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt has been used in India, since a very long time for skin and hair benefits. It is used to \u003cstrong\u003etreat burns, rashes and acne\u003c\/strong\u003e. It is most beneficial in \u003cstrong\u003etreating oily skin\u003c\/strong\u003e and reducing excess oil production. It is used as an Ubtan in many cultures to \u003cstrong\u003ebring out glow\u003c\/strong\u003e and \u003cstrong\u003ereduce dead skin.\u003c\/strong\u003e It is added to skin care products for the same benefits. It also \u003cstrong\u003ereduces excess oil in the scalp\u003c\/strong\u003e, that \u003cstrong\u003eprevents greasy hair\u003c\/strong\u003e and that’s why it is added to hair care products. It is also very famous in cosmetic world, and added to all natural soaps and cleansers. It is added to bathing products as well.  It is also beneficial in treating body rashes, redness, itching and diaper rashes in babies as well.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frankly Pure Aromas™","offers":[{"title":"Default Title","offer_id":51609683951912,"sku":null,"price":449.0,"currency_code":"INR","in_stock":false}],"url":"https:\/\/franklypurearomas.com\/products\/fullers-earth-multani-mitti","provider":"Frankly Pure Aromas™","version":"1.0","type":"link"}